University of Cambridge

University of Central Oklahoma

Del City High School

I help others achieve success through marketing and branding! Marketing Coordinator at Clevyr 🦊

Subnation is a Creative Studio & Technology Company built at the intersection of physical and digital, creating original IP, immersive experiences, and branded content that fuel the metaverse and disrupt industries. Founded as a creative studio and venture incubator with in-house development, production and marketing services. 

Held dual roles as a Senior Project Manager and an Account Manager. As a Senior Project Manager, oversaw the planning, execution, and delivery of projects, ensuring deliverables were completed on time, within budget, and meet quality standards. 

As an Account Manager, built and maintained strong client relationships, understanding their needs, and ensuring their satisfaction with our services. Effectively managed both the project execution and client relationships, ensuring successful outcomes for all stakeholders.

Collaborated directly with multiple teams, serving as a liaison between Creative, Software Developers, Finance, Operations, External Vendors, Web3, and Talent. Oversaw diverse projects such as Web3 development, game development, eSports team development, real estate advisory services, NFT creation, real estate investment applications, and creative projects for professional sports teams.

Collaborated with cross-functional teams to define project scope, goals, and deliverables. Developed detailed project plans, including resource allocation, timeline, and budget management. Implemented best practices in project management, continually seeking process improvements. Supported project managers in executing technology projects for various clients.

Subnation

Senior Project Manager

Matter Made is a B2B marketing agency accelerating growth for Silicon Valley’s fastest-growing B2B SaaS and Tech companies like Loom, Hopin, and Calm for Business. 100% remote company!

Established training procedures for new project managers, guiding them to plan, organize, and motivate their resources and project teams in order to achieve business outcomes and learn company best practices. 

Communicated project status, milestones, risks, and budgets with clients to ensure timely delivery of SaaS and creative marketing projects. Fostered relationships with third-party agencies by maintaining internal and external communication, removing roadblocks, and conducting risk assessments. 

Managed complex account-based marketing (ABM) projects with hundreds of required assets for a SaaS company that uses intelligent automation to digitally transform safety and quality programs.

Managed demand generation projects including nurture campaigns, influencer events, paid media, and marketing ops for a SaaS company that provides AIOps solutions that support continuous availability. 

Coordinated creative projects for both digital and traditional marketing campaigns by partnering with graphic designers, content developers, technical writers, DevOps, and MarOps.

Matter Made

Matter Made is a B2B marketing agency accelerating growth for Silicon Valley’s fastest-growing B2B SaaS and Tech companies like Loom, Hopin, and Calm for Business.

Project Manager

Clevyr is an award-winning technology firm creating data-driven web, AI, and software applications.

Worked in a remote environment for the full duration of employment, using Azure, Slack, JIRA, Confluence, Zoom, and Google Meet to coordinate with sales, technology, creative, and leadership executives.

Assisted in the development and implementation of the company’s brand strategy. Supported the CEO and Vice President of Sales & Ops in evaluating and establishing the marketing plan and strategy by assembling and analyzing market forecasts, setting objectives, planning and organizing presentations, and updating plans. Ensured all marketing efforts served to achieve immediate and long-term business goals, identifying and executing improvements for processes and content. 

Used social media marketing tools to create and maintain the company’s brand including Facebook, LinkedIn, Twitter, Instagram, and Reddit. Developed social media marketing campaigns and interacted with customers and other stakeholders via the company’s social media accounts. Analyzed the company’s social media strategy and identified strategic weaknesses and made recommendations for improvements. 

Created, maintained, and strengthened the organization’s overall brand through all media avenues. Planned meetings, events, and conferences, by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules, and assignments.

Prepared weekly, monthly, and annual marketing reports by collecting, analyzing, and summarizing marketing data including Search Engine Optimization (SEO). 

Other duties: 
Gaming Support and Social Media 
Project Management
Content Creation
Website Optimization 
Email Marketing and Reporting
Community Relations 

Software & Tools Experience:
Azure 
Confluence 
JIRA
Ahrefs
Statamic Pro 
Mailchimp 
Slack 
Google Suite

Clevyr

Marketing Coordinator

Candor is a fully-integrated marketing, public relations, and social media agency specializing in business consulting, crisis counseling and media relations.

Candor

Account Executive

Public Strategies (PS) is a nationally respected project consulting firm, based in Oklahoma City, providing federal, state, and local clients with a range of services to include project management, program development and management, and communications/marketing. 

Managed projects for various for-profit & government funded entities including website development, project planning and scheduling, strategic marketing direction, social media campaigns, and digital marketing. Built strong working relationships with clients serving as a strategic resource and business partner.  

Organized all project details and timelines necessary for the creative department and technology development department. Lead regular project meetings to disseminate project status information; worked closely with the development team in project coordination.

Accomplishments: 
Worked with the nation’s most highly recognized program for new parents, creating social media campaigns.  Completed market research by attending program workshops and speaking to educators and participants.  This program has been serving the public since 2005.

Worked with a national government agency to create branding for a new program, which included traveling to local government agency offices and researching current marketing practices.  After speaking with government staff, I led the team to create a full marketing brand and collateral for the new program.  The program was implemented and has helped participants obtain regular employment.

Worked with one of the largest casinos in Oklahoma to portray an unforgettable experience to guests through creation of marketing collateral. I led the initiation of engaging stakeholders as well as leading the planning process by developing management plans and media schedules. I implemented approved changes, obtained and managed project resources, managed changes to the project scope and schedule, and ensured the project deliverable conform to the quality standards.

Public Strategies

Account Manager

Trinity Consultants, Inc. provides environmental services. The Company offers auditing, air emissions inventories, reporting, industrial risk management, litigation support, waste management, water quality permitting, training, and environmental advocacy services.

Coordinated support for marketing and sales activities throughout the state to promote professional training offered by Trinity Consultants to environmental professionals from a broad range of industries including aerospace, agriculture, electric power, pulp & paper.

Developed and implemented the Oklahoma marketing initiatives; created marketing strategies to reach target market businesses, individuals, government facilities, general manufacturing, and oil and gas sectors. 

Researched regulatory compliance and environmental market demographics and industries to optimize marketing efforts and statewide Trinity seminar participation.

Developed marketing aspects of Request For Proposals for the company to present to businesses; researched background and developed content for each proposal.

Coordinated and planned all local seminars and training events; created marketing packages, secured venues, sent invitations and reminders, managed event sign up, managed attendee relations and performed post follow-up functions to gain client feedback and encourage continued participation.

Trinity Consultants

Business Development Coordinator

The Journal Record Publishing Co. is a multifaceted media company that specializes in business, legislative and legal-related information sources. The Journal Record newspaper focuses on local and statewide business trends and in-depth stories that convey the voice of the Oklahoma business community.

•	Created marketing tools for clients by using customized articles and special publication magazines in digital and framed format. 
•	Worked with advertisers for timely and useable ad submissions, developed marketing communications campaigns, and coordinated special events such as conferences, trade shows, client appreciation events and meetings.
•	Prepared and presented marketing updates, activities and publication highlights at weekly sales meetings.  

Accomplishments: 

•	Exceeded 2013 sales goal of $125,000 at the Tulsa Home and Family Expo (trade show) by securing all of the exhibitor contracts for the available booth space—a first for the home show; maintained knowledge of current industry sales methods.  
•	Coordinated all advertising sales for the annual publication and award program for the Oklahoma City University’s Meinders School of Business – Oklahoma Commerce & Industry Hall of Honor Publication for 2012 and 2013.
•	Awarded the 2013 Champions Club 1st Quarter and 3rd Quarter awards for securing the largest number of new classified accounts.
•	Trained Business To Business Directory sales force, and initiated the enhanced design of the Classified Marketplace newspaper layout.

The Journal Record Newspaper

Assisted directly with negotiations and purchasing of broadcast media advertising.  Researched outdoor billboard media rates, placement, and locations. Utilized media buying software programs, and participated in client meetings. Kept accurate meeting reports.

Monarch Marketing Group, LLC

Marketing & Media Buyer Intern

Filmed, edited, and created television & radio commercials for businesses and non-profit organizations.  Utilized video editing software & graphic design software to complete projects for clients.

New West Group

Advertising & Creative Department Intern

Researched, wrote, copy edited interesting news stories and events focused on the Edmond/UCO campus area through field reporting & telephone interviews.  Used high-quality television cameras and video editing software to create and report all news stories. Operated studio cameras for newscasts and production sessions and operated teleprompter.

UCentral is the student media network at the University of Central Oklahoma, featuring traditional media (television, radio, newspaper) and new media (web, netcasts, social networking) created by students majoring in professional media. UCentral is the transformative learning experience within the Mass Communication Department on the campus of UCO.

Alison Hooks, PMP, DASM, DASSM