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Alison Esposti
Leadership @Honeypot | Consultant Marketing Director | Growth & Brand Development Specialist
Professional Background
Alison Esposti is a distinguished marketing professional with an extensive background in telecommunications, consumer electronics, and medical technology sectors. With a profound understanding of subscription-based business models, Alison has demonstrated her expertise in marketing strategy, brand management, and customer acquisition throughout her remarkable career. She has dedicated herself to driving business growth through innovative brand development and strategic partnerships.
Throughout her career, Alison has garnered an impressive record of leading high-performing teams and delivering substantial year-on-year growth in fiercely competitive markets. Her leadership style focuses on inclusivity and collaboration, enabling her teams to flourish and exceed expectations in various marketing initiatives.
Alison is particularly proud of her ability to bring numerous award-winning products to market. She has successfully led strategic relationships with renowned partners such as Google and Bentley Motors, showcasing her capability to navigate and cultivate partnerships that enhance brand value and market reach. Her experience spans from being a Consultant Marketing Director for startups to holding notable roles such as VP of Marketing at Honeypot.io and Head of Marketing at Mimi Hearing Technologies.
With an unwavering belief in the power of meaningful marketing, Alison ensures that her efforts positively impact both brands and consumers. She finds inspiration in working with brands that have a purpose and heritage, aligning her professional journey with her personal values.
Education and Achievements
Alison is an accomplished marketer with a solid educational foundation. She studied for her BA (Hons) in International Marketing Management at Bournemouth University, where she developed her key marketing skills and laid the groundwork for her future career. To further enhance her expertise, she pursued a Post-Graduate Diploma in Marketing at the Chartered Institute of Marketing (CIM).
In addition to her formal education, Alison has participated in several prestigious learning programs, including the Marketing Week Mini MBA in Brand Management and Marketing with notable instructor Mark Ritson. She is also an alumnus of Seth Godin's altMBA, a program designed to develop innovative and impactful leaders. Furthermore, her participation in The Marketing Academy’s Scholarship Programme equips her with cutting-edge marketing skills to remain at the forefront of the industry.
Her dedication to continuous learning and professional development is evident in her top strengths as identified by Gallup: Futuristic, Learner, Positivity, Connectedness, and Includer. These strengths not only guide her personal and professional interactions but also help her foster environments where teamwork and creativity thrive.
Achievements
Alison's career is marked by a wealth of achievements that underscore her prowess as a marketer. She has played crucial roles in various organizations, influencing marketing strategies and executing campaigns that resonate with target audiences.
As Head of Marketing at Honeypot.io, Alison propelled the company to new heights through innovative marketing strategies that emphasized customer engagement and brand loyalty. Moreover, in her role at Tilda, she contributed significantly to the brand's growth trajectory and market positioning.
At Mimi Hearing Technologies, Alison not only led product marketing but also consolidated her role as the Head of Marketing, where she crafted strategies that integrated product innovation with customer needs. Her work there earned accolades and recognition within the industry for its creativity and effectiveness.
Alison's time at giffgaff further exemplifies her impact, as she held multiple roles that influenced both customer acquisition strategies and overarching commercial insights, significantly contributing to the company's growth.
In her earlier positions, including Marketing Director at LOVESPACE and Marketing Manager roles at Naim Audio Ltd and ML Electronics Ltd, she laid the groundwork for her future successes with innovative campaigns and strategic insights that supported business objectives. Additionally, Alison's role as Partnership Marketing Account Executive at Mediator Communications Ltd showcased her ability to build and nurture relationships that drive brand recognition and market penetration.
Alison's ongoing commitment to personal development manifests in her passion for coaching and mentoring fellow marketers. She actively supports individuals seeking to make meaningful changes in their careers, finding great satisfaction in helping people and brands realize their full potential. This dedication contributes to her desire to expand her network and collaborate on new ventures with like-minded professionals.
As Alison continues her journey in marketing, she looks forward to connecting with industry peers. With her wealth of experience, deep insights, and dedication to driving growth, she remains inspired by the evolving landscape of marketing and the potential for creating impactful engagements with consumers.
In conclusion, Alison Esposti is not only a highly skilled marketer but also a champion for personal change and growth within the marketing community. Her rich educational background combined with an expansive career filled with notable achievements positions her as a thought leader and a valuable asset in the marketing realm. Whether it’s a conversation with emerging marketers or building impactful brands, Alison’s approach centers on meaningful connections and purposeful marketing.
tags':['Marketing Strategy','Brand Management','Product Development','Digital Marketing','Customer Acquisition','Channel Marketing','Strategic Partnerships','Team Development','Coaching','Mentoring','Subscription Business Models','Consumer Electronics','Telecommunications','MedTech','Freelancing','Collaborative Opportunities','Personal Growth','Seth Godin altMBA','The Marketing Academy Scholarship','CIM Diploma in Marketing','Bournemouth University International Marketing Management'],
questions':['How did Alison Esposti develop her expertise in subscription-based business models?','What strategies did Alison utilize to drive YoY growth in highly competitive markets?','How has Alison leveraged her partnerships with global brands such as Google and Bentley Motors?','In what ways does Alison's education at Bournemouth University and various marketing programs contribute to her success?','How does Alison balance her coaching and mentoring roles with her full-time marketing career?','What insights can Alison share about meaningful marketing and its impact on brands and consumers?','How does Alison approach building high-performing teams in her marketing roles?','What techniques does Alison use to foster customer acquisition and retention?','How has Alison's experience in Telco and MedTech sectors shaped her marketing strategies?','What new collaborative opportunities is Alison exploring in her professional journey?'],
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