Alison Chaltas is a well-respected figure in the world of shopper marketing. With a strong background in sales and marketing, Chaltas has helped clients build their brands and make successful forays into the world of digital retail. Her extensive expertise in shopper insights and category management has helped clients stay ahead of the curve and drive activation in the modern omnichannel world. Prior to her role as Global President at Ipsos, Chaltas co-founded her own boutique sales and marketing consultancy, Interscope, which was later acquired by GfK. She has also held high-level positions at GfK, Meridian Consulting Group, and Procter & Gamble. Chaltas has an AB in Economics from Harvard University and an MBA in Marketing and Organizational Behavior from Northwestern University - Kellogg School of Management.