Alisa Williams

Alisa (Williams) Carmichael is a Partner at VMG Partners, a private equity firm focused on consumer brands.12 Here's a comprehensive overview of her professional background and role:

Professional Role

Alisa is an Investment Partner at VMG Partners, where she oversees the firm's Parity Collective investment initiative.1 The Parity Collective is focused on investing in and nurturing founders of color across the consumer industry, particularly in sectors such as food and beverage, beauty and personal care, pet products and services, and health and wellness.1

Career Background

Before joining VMG Partners in 2015, Alisa worked at Wells Fargo in their Regional Investment Banking Group.1 At VMG, she has worked across multiple branded consumer categories, supporting brands like The Honey Pot Company, Drunk Elephant, and Rowan.1

Expertise and Focus

Alisa's passion lies in helping BIPOC-founded businesses thrive, which has been core to her investment approach.1 This passion inspired VMG Partners' formation of the Parity Collective. Her favorite aspect of her work is building relationships with founders and becoming an extension of their teams to help them succeed.1

Education and Personal Life

Alisa is a graduate of Yale University.1 Her upbringing spans multiple countries, including Mexico, Germany, and Michigan, which has likely contributed to her diverse perspective.1 She currently resides in Oakland, California, with her husband and two sons.1

Language Skills

Alisa is proficient in both English (native or bilingual proficiency) and Spanish (full professional proficiency).2

Contact Information

For professional inquiries, Alisa prefers to be contacted via email at WILLIAMS@VMGPARTNERS.COM rather than through LinkedIn direct messaging.2

Alisa (Williams) Carmichael is clearly a key figure in VMG Partners' efforts to support and invest in diverse founders in the consumer products industry, bringing her expertise and passion to help grow innovative brands.