Alisa Gammon

Alisa Gammon is an analytical business leader with a track record of contributing to over $1 billion in revenue through digital and traditional advertising channels.

With expertise in leading teams and optimizing ad spend across various platforms like Google, Facebook, YouTube, Pinterest, and more, Alisa excels in driving strategy, development, analysis, and execution of customer lifecycle campaigns.

During her tenure at Purple, Alisa played a pivotal role in achieving remarkable milestones such as driving 1 billion video views, increasing the company's valuation by $1.1 billion, and growing the largest marketing channel revenue by 900%.

Her exceptional skills were further acknowledged when her team was recognized as the Top Monetization Facebook Advertising Account out of Facebook's 6 million global advertisers.

Apart from her corporate successes, Alisa engages in freelance marketing consulting, where she has successfully scaled a startup into a $10 million brand. She also imparts knowledge through Facebook advertising workshops and industry event speaking engagements.

Alisa honed her marketing acumen through experiences at notable organizations like OpenTable, San Francisco Giants, The Color Run, and various agencies, showcasing a diverse skill set and industry exposure.

Beyond her professional endeavors, Alisa's leadership abilities were developed through her sports background as a competitive NCAA Division 1 cross country team member and national level freestyle wrestler.

Alisa actively contributes to the marketing community as a board member of the Utah Digital Marketing Collective, a prominent regional marketing association that has catered to over 14,000 attendees through monthly events and conferences.

Her remarkable career achievements have been recognized through numerous awards such as Streamys Best Brand Content Series, Gold Stevie Winner for Online Marketing Campaign of the Year, and accolades from prestigious organizations like the Webby Awards, Digiday, Forbes, and the American Marketing Association.

Alisa's speaking engagements at prominent forums and summits reflect her expertise in areas like content marketing, social media campaigns, and effective advertising strategies, solidifying her reputation as an industry thought leader.

Alisa's educational background includes studies in marketing at the University of California, Berkeley, and Bachelor's degrees in Sociology and Business Management from the University of California, Santa Barbara and the University of Utah respectively.

Throughout her career, Alisa has held key positions at reputable organizations like Chiefly Co, Honeylove, Purple Inc., The Color Run, and OpenTable, showcasing her versatility and capability to drive marketing success across diverse industries.