Studio Arts College International

University of Arizona

Drive the evolution of the overall global brand across all touchpoints including e-mail, paid and organic social, e-commerce and print collateral. Concept and direct seasonal and evergreen campaigns. Provide leadership and creative direction while partnering with key stakeholders.

Stitch Fix

Creative Director

Lead creative across all channels for brands within the Ipsy incubator including ITEM beauty by Addison Rae, Tresluce by Becky G, Refreshments clean bodycare and Complex Culture beauty and tools.

IPSY

Senior Creative Director

Conceptualized, developed, and executed seasonal campaigns and monthly collections while elevating the brand across all touch points. Oversaw cross-platform digital marketing assets from concept to completion within an agile design process and culture. Growing the creative team while creating a new process and workflow with brand marketing teams to enable efficiencies and brand alignment. Collaborated across functions to deliver upon business strategies and goals.

Fabletics

Senior Director, Creative

Defined overall creative vision for all brand marketing, visual, digital, video, packaging and print collateral. Responsible for establishing and building the creative team and integrating creative process. Oversaw concept, art direction, production and casting of all campaigns, editorial photography, product and video content. Collaborated with marketing to build brand initiatives and voice across all channels. Oversaw redesign of new e-commerce platform. Reported to CMO.

NYDJ Apparel, LLC

Responsible for driving overall concept, vision, innovation and design for beauty packaging and accessories while maintaining the core brand equities and seasonal themes. Lead and mentor a team of art directors and designers. Oversee workload, timelines, presentations, development and budget. Travel for inspiration and market trend research. Collaborate across brand functions to explore new business ideas and ensure designs are achieving business goals. Drove the accessories category from $6m to $60m over 2 years.

Director, Creative | October 2006-February 2012
Oversaw a team of art directors and designers to create brand relevant designs for seasonal packaging, accessories and color cosmetics as well as fragrance. Managed workload, timelines, presentations and international production. Present all creative to senior leadership. Travel for production and inspiration. Art directed photography for color cosmetics packaging.
Promoted to Associate Vice President.

Victoria's Secret

Associate Vice President, Creative

Designed and produced marketing collateral including promotional pieces, events, inbook pages, special sections and logos. Collaborated with Sales, Marketing and Copy Directors to initiate new ideas while building upon existing programs. Produced and art directed photo shoots. Managed deadlines, budgets and production while supervising and overseeing the design department.

Domino Magazine, Conde Nast

Art Director

Conceptualized and created material including advertising and print collateral for all productions. Maintained the institution’s visual identity. Art directed and photo shoots. Managed all facets including budgets, deadlines and production.

Alisa Flaum