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Alina Stepan
Country Management | Market Intelligence
Alina Stepan is a prominent professional in the market research industry, currently serving as the Country Manager for Romania and Cluster Head for South-East Europe at Ipsos.3 With a background in psychology, she is also a psychotherapist at the Mind Essence clinic.3
Professional Experience
Alina has had a diverse career path, showcasing her expertise in various roles:
Ipsos Leadership:: As the Country Manager for Romania and Cluster Head for South-East Europe at Ipsos, Alina plays a crucial role in overseeing market research operations in the region.3
Consulting:: Prior to her current position, Alina worked as a Consultant at McKinsey & Company, where she demonstrated a strong passion for marketing and people.15
Psychology and Psychotherapy:: Leveraging her background in psychology, Alina also practices as a psychotherapist at the Mind Essence clinic, bringing a unique perspective to her market research work.3
Expertise and Contributions
Alina Stepan is known for her insights in various areas:
Market Research:: She frequently shares analyses and insights related to brand perception, including political contexts such as comparisons between Brand Biden and Brand Trump.7
Generational Insights:: Alina has contributed to discussions about integrating Generation Z in the workplace, appearing on primetime news to share her expertise.2
Marketing Trends:: She actively comments on marketing strategies, including instant marketing techniques used by companies like Nike.6
Professional Engagement
Alina maintains an active presence on professional platforms:
LinkedIn Activity:: She regularly shares insights, career updates, and industry observations on her LinkedIn profile.246
Public Speaking:: Alina participates in media appearances, discussing topics related to her areas of expertise.2
Through her multifaceted career and ongoing contributions to the field of market research and psychology, Alina Stepan has established herself as a respected professional in her industry, particularly in the Romanian and South-East European markets.
