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Alicia Z.
Associate Director of Paid Social at Power Digital Marketing
Alicia Zilka is a digital media strategist with 8 years of experience in developing and executing full-funnel paid media campaigns to support strategic objectives. She has an impressive educational background, having studied Bachelor of Arts in Mass Communications with Public Relations Emphasis at Minnesota State University, Mankato. Alicia's professional experience includes Senior Paid Social Strategist at Power Digital Marketing, Paid Media Manager at Brand Value Accelerator, Digital Media Strategist at i.d.e.a., Social Media Advertising Specialist at i.d.e.a., Client Strategist at Liquid Grids, Search and Social Media Specialist at Bluespire, Account Executive at Expertise PR (Student-Run Firm), Public Relations Intern at Feeding Our Communities Partners, Communications Intern at Media Relations, Inc., and College of Arts & Humanities Newsletter Co-Editor and Writer at Minnesota State University, Mankato. Alicia is passionate about diving into the mindset of a target audience and crafting strategic plans that generate action while continuously analyzing what can be done to improve campaign performance.
