Alicia Hicks, MBA

Alicia Hicks is a seasoned marketing professional and the Owner Principal of Hicks Marketing, a company she founded in February 2007.1 With an MBA from Texas Christian University's M.J. Neeley School of Business, Alicia has built a career focused on helping businesses navigate the complex world of modern marketing.1

Professional Experience

Alicia's career spans several notable positions:

1. Owner Principal at Hicks Marketing (2007-present)1
2. Vice President Marketing at Calloway's Nursery (2013-2014)1
3. General Sales Manager at The Walt Disney Company (1999-2007)1

At Hicks Marketing, Alicia specializes in providing integrated, multi-channel marketing services, including content marketing, social media, and email marketing.1 Her company offers custom marketing solutions that encompass digital content creation to boost sales and visibility for businesses of all sizes.

Expertise and Services

Alicia's areas of expertise include:

• Content marketing
• Database management
• Email marketing
• Newsletter creation
• White papers
• Podcasts
• Product sheets

She is known for developing comprehensive marketing strategies, executing them effectively, and tracking results. Alicia's approach focuses on helping businesses monetize unused assets and create impactful marketing materials that resonate with customers across various channels.

Education and Certifications

Alicia's educational background includes:

• MBA from Texas Christian University - M.J. Neeley School of Business1
• Bachelor's degree in Mass Communication/Media from Loras College1

She has also obtained several professional certifications, including:

• HubSpot Marketing Software Certified
• Inbound Certified
• HubSpot Sales Software Certified
• Content Marketing Certified
• Certified HubSpot Agency Partner
• ON24 Standard Training Certification1

Alicia Hicks has established herself as a results-driven marketing specialist with a proven track record in generating revenue growth opportunities for businesses. Her approach to marketing is both holistic and practical, focusing on making small organizations look like big ones through professional branding and strategic use of various marketing tools and platforms.2