Alicia Fowler

Alicia Fowler is a creative brand strategist with a passion for ideas and words, working in the strategy team. She specializes in consumer brand development, digital strategy, experience design, verbal identity & messaging, brand architecture, social strategy, consumer research, consumer behavior, brand repositioning, and all things nerd. With a background in Theology, Economics, Marketing, and Design, Alicia brings a unique blend of skills and knowledge to her strategic work. She holds a Masters in Theological Studies from Yale Divinity School and has studied design at General Assembly and Bachelors in Economics, Marketing, Public Policy, and Business from The Wharton School. Alicia has worked in various roles including Senior Strategist at Futurebrand, Associate Strategy Director at Futurebrand, and Associate at Infinia Group, focusing on branding and strategy. In her free time, Alicia enjoys space exploration and digital endeavors.

Alicia Fowler is a digital native and millennial who thrives on helping brands connect with consumers through engaging experiences that resonate. She is a PowerPoint guru with a penchant for mixing poetry with strategy to craft compelling brand narratives. Alicia has a background in consumer behavior and brand development, which she leverages to create impactful strategies for her clients. Her experience includes working on brand repositioning, consumer research, and brand architecture. Alicia's diverse skill set and interests make her a valuable asset in the world of branding and marketing.