Alicia Chin

Alicia Chin is the Director of Sustainability and Social Impact for emerging brands at VF Corporation, specifically overseeing sustainability initiatives for Smartwool, Altra, and Icebreaker.145 She has been instrumental in driving the company's sustainability efforts, with a particular focus on circularity and environmental impact.

Professional Background:

• Currently leads strategic sustainability planning for Smartwool's 10-year roadmap6
• Has spent more than 15 years working in sustainability roles57
• Previously served as Senior Manager of Sustainability & Social Impact at Smartwool8

Key Sustainability Initiatives: Chin has been pivotal in developing Smartwool's sustainability programs, including:

• The Second Cut Project, which encourages customers to return old socks for recycling1
• Implementing recycled nylon in hiking and running socks1
• Working with New Zealand wool farmers on regenerative farming practices1

Education and Professional Interests:

• Graduated from the University of Michigan - Stephen M. Ross School of Business3
• Passionate about using influential brands to create societal change3

Her LinkedIn username is aliciac123, and she is currently based in the VF Corporation ecosystem, driving innovative sustainability solutions for outdoor apparel brands.24