Alice Zhang

Alice Zhang is a finance professional and entrepreneur with extensive experience in the CPG (Consumer Packaged Goods) and e-commerce industries. She is the co-founder and CEO of myPocketCFO, a platform that simplifies finance management for SMB e-commerce and CPG brands.2

Professional Background

Alice has a diverse professional background that includes:

• Education: MBA in Management and Finance from The Wharton School2
• Consulting: Associate at McKinsey & Company (2008-2010)2
• Corporate Finance: Country CFO & planning head at Fuji Xerox China (2010-2015)2
• Startup Experience: Founder and CEO of Zoba Life (2017-2019)2
• Venture-Backed Business: VP of Finance at Premise Data (2018-2020)2

Current Roles and Initiatives

Alice is currently involved in several initiatives:

• myPocketCFO: As co-founder and CEO, she leads this platform that helps e-commerce and CPG brands with bookkeeping, planning, analysis, financing, and fundraising.2
• Wharton Alumnae Founders & Funders Association (WAFFA): Co-founder and Board of Director of this 501(c)(3) organization focused on uplifting women founders and funders.2
• Finance for CPG Founders: Founding member, where she shares her expertise in finance management for CPG brands.1

Expertise and Contributions

Alice is known for her expertise in:

• Capital raising and financing strategies for CPG brands1
• Financial management and planning for e-commerce companies2
• Simplifying complex financial processes for founders3

She has contributed to the CPG and startup community through various channels, including speaking engagements, podcasts, and educational content on financial management for CPG founders.134