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Alice Pinel
Assistant Brand Manager - General Mills
Professional Background
Alice Pinel is a highly motivated marketing professional with a wealth of experience in various sectors, including consumer goods, personal care, and humanitarian organizations. Currently seeking a full-time position in marketing and trade marketing, Alice brings a unique blend of analytical thinking, creativity, and a strong commitment to driving brand growth.
In her most recent role as an AVS Brand Specialist at Amazon, Alice applied her marketing expertise to enhance brand visibility and drive sales through innovative marketing strategies. Previously, she served as an Assistant Brand Manager at General Mills within the Regional Business Unit for Yoplait, where she successfully collaborated on projects that increased product awareness and market share. Her experience also includes a significant role at Pernod Ricard as an Assistant Brand Manager for Single Malts, where Alice worked on brand positioning and consumer engagement initiatives, effectively enhancing brand equity.
Alice’s early career experience includes a role as an Assistant Category Manager in Personal Care at Unilever, where she honed her skills in product management and category analysis. She also worked as a Sales Representative at L'Oréal, helping her to cultivate a strong foundation in sales and customer relationship management. Additionally, her work as General Secretary at Solidari'Terre, a humanitarian association, showcases her commitment to social responsibility and her ability to lead initiatives that make a positive impact on communities.
Education and Achievements
Alice's strong educational background underpins her marketing expertise. She began her academic journey with a Baccalauréat Scientifique, Section Européenne (Anglais), specialized in mathematics, earning the prestigious Mention Très bien at Lycée Voltaire. This rigorous program honed her analytical and problem-solving skills, which are crucial in the marketing field.
To further deepen her knowledge and skills, Alice pursued a Preparatory Program, "Classes préparatoires," at Janson de Sailly, known for its demanding curriculum and competitive atmosphere. This preparatory experience provided her with a solid foundation for her subsequent studies at emlyon business school, where she earned a Master in Management with a specialization in Marketing. During her time there, she gained insights into strategic marketing, consumer behavior, and brand management.
Alice also broadened her horizons through international study at Tecnologico de Monterrey in Mexico City, where she focused on marketing. This experience allowed her to gain a global perspective on market trends and consumer preferences, enriching her understanding of cross-cultural marketing strategies.
Key Achievements
Throughout her career, Alice has achieved numerous milestones that highlight her capabilities in marketing and brand management. At Amazon, she successfully contributed to enhancing the brand's online presence, leading to increased sales and customer engagement. Her role at General Mills allowed her to work on critical product launches and campaigns that positioned Yoplait as a leading brand in its category, reflecting her ability to execute marketing strategies that resonate with consumers.
At Pernod Ricard, Alice was involved in initiatives that revitalized the Single Malts brand portfolio, showcasing her creativity in addressing market challenges and seizing new opportunities. Her analytical skills were further developed during her tenure at Unilever, where she effectively analyzed product performance and identified key growth opportunities.
Beyond her professional achievements, Alice's leadership role at Solidari'Terre illustrates her dedication to humanitarian efforts. Her ability to manage operations and marketing for a cause reflects her comprehensive skill set, which encompasses both marketing acumen and a profound commitment to social impact.
Alice Pinel continues to demonstrate her passion for marketing and her eagerness to contribute to forward-thinking organizations that value innovation and growth. With her broad experience and solid educational background, she is well-equipped to take on new challenges and make a significant impact in the marketing field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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