Alice Muir Kocourková

Alice Muir Kocourková is a Senior Mobile Growth Consultant specializing in Retention, CRM, and Monetization at Phiture, a renowned mobile growth consultancy. With over seven years of experience in growth marketing, she has developed comprehensive strategies to enhance customer retention and optimize monetization for various apps.23

Professional Background

• Current Role: At Phiture, Alice leads initiatives focused on subscription optimization and user retention. She is recognized for her expertise in creating effective CRM strategies that significantly improve user engagement and lifetime value.13
• Achievements: In 2022, she was awarded the title of App Marketer of the Year at the App Promotion Summit, highlighting her contributions to the field.1

Education and Skills

Alice holds a Bachelor of Laws (LLB) degree and has self-taught programming skills in Swift and Objective-C, allowing her to build open-source projects. Her unique combination of legal knowledge and technical skills enhances her approach to growth marketing.45

Contributions to the Industry

Alice is known for her work on The Subscription Stack, a framework designed to guide mobile marketers in implementing successful subscription growth initiatives. This resource is considered essential reading for those involved in mobile app monetization strategies.1

Overall, Alice Muir Kocourková is a prominent figure in mobile growth consultancy, leveraging her diverse skill set to drive impactful marketing strategies for leading apps.