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Alice Lewis
Something New
Alice Lewis is the President of Alice's Table, a lifestyle brand that was acquired by 1-800-FLOWERS.COM, INC. in January 2022. She founded Alice's Table in 2015, initially focusing on in-person floral arranging events before pivoting to a digital model in 2020, which included virtual experiences and collaborations with major brands like 1-800-Flowers.com and Harry & David.12
Under her leadership, Alice's Table has expanded its offerings to include interactive live streaming events and curated products aimed at enhancing customer engagement. Lewis expressed pride in the growth of the brand and highlighted the support from 1-800-FLOWERS.COM as instrumental in reaching new customers and delivering innovative experiences.1
In addition to her role at Alice's Table, Lewis has a background in building multimillion-dollar brands and has been involved in various entrepreneurial ventures, including participation in programs like Techstars.34 Her focus on empowering women through business initiatives is a notable aspect of her career.5
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