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Alice Lai
Senior Marketing Manager at the Wireless Broadband Alliance
Alice Lai is a seasoned marketing professional with over 20 years of experience, specializing in strategic marketing, content marketing, branding, lead generation, and online campaign management.
In her current role as the Senior Marketing Manager and Board's Secretariat at the Wireless Broadband Alliance, Alice leverages her expertise in corporate branding, communication strategy, international market growth, and organizing large-scale events.
Her specialties include strategic marketing, alliance and partnership development, event marketing, branding, and social networking.
Alice's focus areas encompass wireless and innovation, smart cities, 5G technology, IoT, and OpenRoaming initiatives.
She holds an MBA from the University of London, a Master of Social Sciences in Counselling from The University of Hong Kong, and a BA from City University of Hong Kong.
Alice Lai currently serves as the Senior Marketing Manager & Secretariat at the Wireless Broadband Alliance (WBA), where she plays a key role in driving marketing strategies and fostering partnerships within the wireless industry.
