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    Alice Ko

    Certified Coach - B2B SaaS Startup Director

    Alice Ko, ACC, CPA, CA, is a seasoned industry veteran with over 16 years of diverse experience across global conglomerates, VC-backed tech startups, nonprofits, and agencies.

    She is the founder of a remote-first marketing agency catering to tech, finance, and CPG companies, and has recently held the position of marketing communications director and head of content at a VC-backed Series B fintech startup, Procurify.

    Alice is passionate about managing people and is certified as a Gallup Strengths Coach, ICF Professional, certified Executive Startup Coach, and holds a CPA, CA qualification.

    With a unique blend of skills in accounting, finance, marketing, and operations, Alice approaches organizational and team dynamics with a holistic perspective.

    Her professional journey includes roles at prominent organizations like Louis Vuitton North America, Remy Martin, and Aritzia.

    Alice has a performance-focused and people-first approach to leadership, drawing on her extensive experience in strategic planning and hands-on execution.

    Beyond her work, Alice is on a continual quest for knowledge, exploring niche industries such as non-profits, blockchain, ethics and compliance, SaaS, and tech.

    She is multilingual and has lived in four different countries, shaping her empathetic and compassionate management style.

    As a CliftonStrengths coach, Alice's dominant strengths include individualization, futuristic thinking, activator, positivity, input, ideation, achiever, arranger, Woo, and empathy.

    Alice Ko holds a range of educational qualifications, including a BComm in General Business Management from the University of Victoria and certifications in coaching, digital currencies, and accounting.

    Her professional journey features diverse roles ranging from marketing and content strategy to finance management and auditing.

    Currently, Alice is the Director of Marketing Communications at Procurify and offers coaching services through her platform reframedcoaching.com.