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Alice Greenberg
Strategy Director for at TBWA\ Media Arts Lab
Alice Greenberg is a Strategy Director at TBWA\Media Arts Lab with over 13 years of experience in writing, strategy, and human-centered design thinking.1 She specializes in weaving together research, cultural insights, and innovation in her work.1
Professional Background
Alice has a strong focus on asking questions and applying her expertise to various projects. Her career has involved shaping brand identities and visual strategies for notable clients.
Recent Projects
In 2022, Alice and her team had the opportunity to work on the brand and visual identity for the Chadwick Boseman Foundation for the Arts.2 More recently, in late 2023, she led the branding strategy for another project related to the Chadwick Boseman Foundation, which she described as an "incredibly special project".4
Skills and Approach
Alice's approach to her work is characterized by:
- Utilizing human-centered design thinking
- Incorporating cultural insights
- Applying innovative strategies
- Conducting thorough research
Her extensive experience in asking questions likely contributes to her ability to develop effective strategies and gain valuable insights for her clients.
While there are multiple professionals named Alice Greenberg on LinkedIn3, the specific Alice Greenberg in question can be found under the LinkedIn username "alice-greenberg", as mentioned in the query.
