Alice Gividen

Alice Gividen is an experienced professional in the fashion industry, currently serving as the Associate Director of Content Strategy at The Business of Fashion.13 With over a decade of sector experience, she applies her expertise to create and implement major content strategies for the organization.1

Career Highlights

Alice has demonstrated a steady progression in her career at The Business of Fashion:

• She was promoted to Associate Director, Content Strategy in May 2022.3
• Her role involves developing content strategies that cater to the evolving landscape of the fashion industry.

Areas of Expertise

Fashion Industry Insights:: Alice has a deep understanding of the fashion sector, which she leverages to create relevant and impactful content.1

Next-Generation Focus:: She has shown particular interest in how fashion businesses can better engage with Gen-Z talent, demonstrating her forward-thinking approach.2

Generative AI in Fashion:: Recently, Alice authored a white paper on incorporating generative AI into the fashion workplace, showcasing her expertise in emerging technologies and their impact on the industry.4

Content Creation

Alice is actively involved in producing various forms of content:

• She writes white papers on cutting-edge topics in the fashion industry.4
• She engages in speaking engagements, discussing important industry trends and challenges.2

Alice Gividen's LinkedIn profile (username: alicegividen) reflects her professional journey and expertise in content strategy within the fashion industry. Her work at The Business of Fashion positions her as a thought leader, particularly in areas where fashion intersects with technology and generational shifts.