Alice Delahunt

Alice Delahunt is a prominent figure in the luxury fashion industry, currently serving as the Founder and CEO of SYKY, a platform focused on the digital transformation of fashion. She has a notable background as the Chief Digital Officer and Chief Content Officer at Ralph Lauren, where she played a critical role in enhancing the brand's digital presence from 2018 until April 2022. During her tenure, she was responsible for overseeing all aspects of Ralph Lauren's digital experience, including digital commerce, marketing, user experience design, and global advertising campaigns.134

Career Highlights

• Ralph Lauren (2018 - 2022): As Chief Digital Officer, Alice led initiatives to integrate digital strategies across various platforms, including e-commerce and social media. She was instrumental in launching innovative campaigns that merged traditional luxury with modern digital trends, such as collaborations in the Metaverse.12
• Burberry (2011 - 2018): Prior to her role at Ralph Lauren, she held several positions at Burberry, culminating as Global Director of Digital & Social. Here, she was pivotal in developing Burberry's digital strategies and executing groundbreaking marketing campaigns, including their first live-streamed fashion show.124

Educational Background

Alice graduated from Trinity College Dublin with a BA (Hons) in Business and Political Science. She is also involved in academia as a board member of the Business School at her alma mater.3

Vision and Impact

Alice Delahunt is recognized for her ability to blend creativity with technology in the fashion industry. Her work focuses on democratizing fashion through digital innovations, making significant strides towards integrating Web3 technologies into luxury branding.12

Her leadership style emphasizes collaboration and agility, aiming to transform how luxury brands connect with consumers in an increasingly digital world.