Alice Au

Alice Au is a highly accomplished professional with a strong background in marketing and digital strategy.

She holds a Master of Business Administration (MBA) from HKUST MBA and a Bachelor's Degree (BA Hons) in Business Studies with a major in Marketing and Finance from City University of Hong Kong.

Alice has held various leadership positions in renowned organizations, showcasing her expertise and experience in the industry.

She currently serves as the Group Director of Digital Marketing at Wharf Hotels, where she leads digital initiatives for the group.

Prior to her role at Wharf Hotels, Alice was the Global Director of Digital Marketing Automation & CRM Loyalty Marketing at DFS Group Limited.

She has also served as the Head of Marketing and Group Director of Marketing within the Executive Committee Team at Sino Hotels.

Alice's experience includes roles such as Executive Consultant at APAC Strategic Business Planner at Executive Advisor, Regional Director of CRM at The Estée Lauder Companies Inc., and Director of Customer Relationship Marketing at Langham Hospitality Group.

Her career has also seen her in positions such as Team Head at China CITIC Bank International Limited and Manager of Marketing at PCCW, overseeing loyalty marketing and card services.

With a wealth of experience in digital marketing, CRM, corporate partnerships, and strategic planning, Alice Au is a versatile professional with a proven track record of success.