Ali Russell

Ali Russell is the Managing Director of Extreme E, having been promoted from his previous role as Chief Marketing Officer in May 2023.12 He has over 25 years of experience in the sports industry, with a career spanning multiple disciplines including rugby, football, and motorsport.3

Russell joined Extreme E in January 2019 as Chief Marketing Officer and was part of the founding team.14 Prior to Extreme E, he held several high-profile positions, including:

• Chief Marketing Officer at FIA Formula E (2012-present)4
• Chief Operating Officer at Rangers Football Club (2011-2012)4
• Managing Director at Queens Park Rangers (2007-2011)4
• Commercial and Marketing Director at Heart of Midlothian FC (2005-2007)4
• Marketing Director at Scottish Rugby Union (2003-2005)4

Russell's educational background includes a Bachelor of Arts in Economics from Heriot-Watt University and a Master of Arts in International Finance from Newcastle University.4

In his role at Extreme E, Russell has been instrumental in the series' success and development since its inception in 2018.1 His innovative approach to marketing and passion for sustainable motorsport have contributed significantly to the series' global recognition and appeal.12