Ali Hajihaidari is a co-owner of The Cookie Connect, a popular late-night cookie shop based in New Jersey. Alongside his business partner, Andrew Zerquera, he launched the venture in 2016 while they were college students. Initially, they started baking cookies to alleviate stress and make some extra cash during their final semester. Their efforts quickly gained traction through social media, leading to the establishment of multiple cookie shops across New Jersey, which have been recognized in various publications and featured on platforms like Food Network and Thrillist.135

Hajihaidari is also pursuing a degree in Information Technology and Business Management at Pace University, reflecting his interest in both technology and entrepreneurship.2 The Cookie Connect is known not only for its diverse cookie offerings but also for unique products like the Cookie Cup and a Giant 5lb Ice Cream Sandwich, which have become popular for their visual appeal on social media.14