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Alfredo del Castillo
Usability - UX - Market Research - Innovation - Neuromarketing
Alfredo del Castillo Garcia is the Founder and CEO of HANDSEARCH, where he leads various research and innovation initiatives primarily in Peru. His professional background includes significant leadership roles, notably as the General Manager of HANDSEARCH S.A.C. and other companies like ADCG.PE S.A.C. and ALDELIBA S.A.C..23
He is actively involved in projects that aim to enhance research capabilities and drive innovation within the region, contributing to the development of the local industry and academic collaborations.1