Alfredo C. M. Tan

Alfredo C. M. Tan is the Chief Digital & Information Officer (CDO | CIO) at Canada Goose, a role he will officially assume on August 7, 2024. In this position, he is responsible for overseeing the company's digital strategy, including consumer-facing digital platforms, IT infrastructure, digital media and marketing, as well as consumer insights. He will also lead Canada Goose's data and artificial intelligence strategy to enhance commercial performance.123

Professional Background::

• Previous Roles: Before joining Canada Goose, Tan served as the Senior Vice-President and Managing Director of Loblaw Media at Loblaw Companies Ltd. He has extensive experience in the digital space, having held significant positions at Meta Platforms (formerly Facebook), where he was among the first 1,000 employees and contributed to its transformation into a leading media and technology company. Additionally, he was the Chief Digital & Innovation Officer at WestJet Airlines and held leadership roles at Rogers Sports & Media, Yahoo!, and Bell Nexxia.124

• Academic Contributions: Tan is also an Industry Professor in Strategic Management at McMaster University and frequently lectures on innovation governance for board directors. He has been recognized with several awards for his contributions to technology and business.14

Education:: Tan holds a Bachelor’s degree in Forensic Science & Biology from the University of Toronto and an MBA specializing in Information Systems & Technology from McMaster University. He has completed executive programs at Harvard Business School and holds a Master of Laws focusing on innovation and technology.14

Vision for Canada Goose:: Upon his appointment, Tan expressed enthusiasm about leveraging technology to deliver exceptional consumer experiences and contribute to the global growth of Canada Goose. His leadership is expected to drive the brand's digital capabilities and enhance its omnichannel shopping experience.256