Alfredo Sordo

Alfredo Antonio Sordo Cassinelli is a highly experienced professional with over 9 years of expertise in Product Marketing Management and Data Analytics.

He started his career in a marketing firm, assisting in projects related to market positioning, branding, and marketing planning evaluation for top companies across various sectors.

Alfredo then transitioned to the Marketing Division of a leading telecommunications company in his country, where he honed his data analysis skills and eventually became the Product Marketing Manager for the main loyalty product.

In this role, he collaborated with cross-functional teams within Telefónica and external stakeholders to revamp the marketing strategy and boost customer engagement.

Subsequently, Alfredo moved to the Data Analytics department of the largest bank in his country, where he further refined his leadership, business analysis, and project management abilities.

He led innovative projects incorporating advanced analytics methodologies to develop strategic business plans and solutions.

Moreover, Alfredo spearheaded the design, implementation, and marketing strategy of a mentoring framework aimed at fostering analytical knowledge within the organization to support the corporate objective of becoming data-driven.

Currently pursuing an MBA at Kellogg School of Management, Alfredo focuses on Marketing, Strategy, and Data Analytics to enhance his professional development.

Known for his problem-solving skills and commitment to process optimization, Alfredo has held leadership roles emphasizing teamwork, delegation, empowerment, and team development.

He is seeking a marketing position in the Technology Industry that integrates analytics, leveraging his comprehensive expertise to drive organizational impact.