Alfred Tay

Alfred Tay is an experienced digital professional with a rich background spanning over 20 years in UI/UX, Digital Marketing Automation, Ecommerce, Social, Content Marketing, and Business Development. He is recognized for his problem-solving skills and innovative approach to ensure tasks are completed efficiently.

Throughout his career, Alfred has managed teams at global, regional, and local levels, ranging from 5 to 20 members. He excels in developing digital strategies that enhance brand awareness, drive traffic, generate leads, and boost sales across various platforms. His leadership in marketing solutions emphasizes automation, innovation, and effective communication to inspire and engage customers, ultimately enhancing satisfaction levels.

Alfred's professional focus is on achieving a strong return on investment (ROI) and prioritizing data-driven decision-making. His expertise extends to building scalable solutions in areas such as SEO/SEM, CRM, and marketing automation, aimed at enhancing digital capabilities organization-wide.

Alfred Tay pursued his education in Art History & Economics at Indiana University, laying a foundation for his multidisciplinary approach in the digital landscape. Currently, he holds the position of Assistant Director, Digital Marketing at NVPC - Towards a City of Good, where he contributes his skills and knowledge to drive impactful digital initiatives.