Alf Bae

Alf Bae is an accomplished user experience designer with a strong background in product design for consumer electronics and mobile devices. With expertise in advanced user experience concepting, user interaction design, and service design, Alf has led the design process from front-end to final products. His career also encompasses academic research in design, holding a doctorate in advanced design with a focus on societal service design. Alf is known for his innovative user experience concepts, elegant user interfaces, and creative design direction. He is hailed as a humble listener and curious researcher, always striving to understand users' deeper needs and desires. His passion for design is also evident in his role as a mentor, having developed courses for design students and led workshops on creative innovation using UX methodologies like Lego Serious Play, Informance, and Bodystorming. Personally, Alf is a lifelong Star Trek fan.

Alf Bae has an educational background that includes a Bachelor of Fine Arts and a Master of Fine Arts in Industrial Design from Hongik University. He has leveraged his education to become a prominent figure in the design industry. Throughout his career, Alf has held key positions in renowned organizations, including being the CEO and Founder of Forethink Oy, a Principal Designer at top tech companies like Microsoft, Nokia, and Philips, as well as serving as a Design Consultant at Philips, Senior User Experience Designer at Motorola, and Industrial Designer at LG Electronics.