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Alexis Stern
Vice President Global Marketing + Digital CoverGirl at Coty
Professional Background
Alexis Stern is a highly accomplished beauty industry professional bringing over 15 years of brand management and product development experience across a wide spectrum of categories, including cosmetics, skincare, fragrance, and hair. With a deep understanding of both mass and luxury markets, Alexis has cultivated a diverse skill set that encompasses global and operational marketing strategies.
Her impressive career features notable roles such as Vice President Global Marketing + Digital for CoverGirl and Rimmel at Coty, where she has played a pivotal role in driving brand innovation and consumer engagement. Prior to this, she served as Senior Director of Global Marketing at Revlon Inc., steering brand strategy and execution on a global scale. With hands-on expertise in concept development, product launch strategies, and consumer engagement, Alexis has established herself as a driving force in the beauty industry.
Education and Achievements
Alexis Stern's educational background is as exceptional as her professional trajectory. She holds a Masters of Professional Studies (MPS) in Cosmetics and Fragrance Marketing and Management from the prestigious Fashion Institute of Technology, where she was notably nominated and sponsored by L'Oreal. This prestigious education provided her with a solid foundation in marketing principles and strategies tailored specifically for the cosmetics and fragrance sectors.
Her academic journey began with a Bachelor of Science (B.S.) degree in Geoscience and Chemistry from Hobart and William Smith Colleges, illustrating her strong analytical capabilities that serve her well in product development roles. Alexis further enhanced her scientific background by studying marine biology and terrestrial ecology at the University of Queensland, highlighting her commitment to understanding the environmental impacts of the beauty industry. Additionally, her time at the Berkshire School laid the groundwork for her ambitions in the field.
Key Achievements
Throughout her illustrious career, Alexis Stern has worked with esteemed brands such as Estée Lauder, where she was the Director of Marketing for GLAMGLOW and Smashbox Cosmetics, shaping influential marketing campaigns that resonate with consumers. She has also held vital positions for Calvin Klein Fragrances, Maybelline, Ralph Lauren Global Fragrances, and Lancôme, consistently driving brand growth and enhancing consumer understanding.
With expertise spanning concepts like display and planogram merchandise planning strategies, trade promotional plans, and sales forecasting, Alexis has demonstrated her ability to integrate business acumen with creative marketing strategies. She is adept at budget compliance, SKU rationalization, and national media direction, having successfully managed substantial budgets while ensuring effective returns on investment.
In addition to her professional roles, Alexis has acted as a marketing consultant for diverse clients including Nomad 2 Worlds and Wild Spirit Fragrances, where she applied her insights to elevate brand reputations and foster consumer engagement. Her ability to merge traditional marketing techniques with innovative social and digital media strategies positions her as a thought leader within the beauty industry.
tags':['beauty industry professional','brand management expert','product development specialist','global marketing','Coty','Revlon Inc.','Estée Lauder','cosmetics and skincare','digital marketing','consumer engagement','trade promotional plans','social media marketing','Hobart and William Smith','Fashion Institute of Technology'],'questions':['How did Alexis Stern develop her expertise in global marketing within the cosmetics industry?','What innovative strategies did Alexis Stern implement during her tenure at Revlon Inc.?','How has Alexis Stern's educational background in geoscience and chemistry influenced her approach to product development in cosmetics?','What are the key trends Alexis Stern has observed in digital marketing for the beauty industry?','How did Alexis Stern manage consumer engagement effectively at leading beauty brands like Coty and Estée Lauder?']},
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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