Nebraska Wesleyan University

Senior Marketing Operations Manager at Patreon

Omaha Metropolitan Area

Patreon

Senior Marketing Operations Manager

Senior Creative Operations Manager

- Established brand identity, crafted brand guidelines and overall marketing strategy, while trademarking the company tagline “adopt. build. enable.”
- Manage all aspects of the marketing budget, including planning, forecasting, and reporting accruals
- Own content strategy for all marketing efforts by building a diverse portfolio of content deliverables including case studies, video, thought leadership, and compelling insights leveraged across multi-channel acquisition, including social, traditional, and digital engagement campaigns
- Manage internal workflow of interactive, traditional and non-traditional media and creative content, while being responsible for the coordination of cross channel media integration
- Plan and produce quarterly client summits with ongoing content and communication strategy to grow key accounts

NVISIA

Marketing Manager

- Managed the acquisition of the company’s largest competitor (AccentHealth) onto the Outcome Health platform, producing a seamless integration with minimal disruption to the client base
- Executed company rebrand from ContextMedia to Outcome Health while managing the internal and external stakeholders, including management of the agency responsible for the strategic direction of the rebrand
- Orchestrated the initiative of developing video content of client testimonials, coordinating the procurement of clients, scouting event space, and crafting an impactful narrative, resulting in 15 videos over the span of two quarters
- Implemented and maintained operational project management software systems while collaborating with company executives to establish processes and protocols, leading to the launch of Zendesk, ExhibitForce, and Basecamp
- Strategized and executed the go-to market strategy for two of four products (digital wallboard and patient Wi-Fi) in the Outcome Health suite of products
- Handled the cost negotiation and management of vendors, optimizing spend through coordination and bundling
- Managed internal workflow of interactive, traditional and non-traditional media and creative content, while being responsible for the coordination of cross channel media integration

Outcome Health

Marketing Project Manager

- Strategized and executed the deployment of 40 direct mail campaigns over the course of six quarters, resulting in over 1,700 inbound leads with a total conversion rate from lead to sale of 80%
- Managed the attendance, planning, assembling, and post-conference opportunities for over 100 national conferences
- Governed the pipeline of inbound day-to-day marketing requests from internal stakeholders
- Wrote copy for all product collateral, sales presentations, and integrated campaigns
- Led the expansion of a marketing team of one person to 12 individual contributors in less than two years
- Supervised the team’s marketing coordinator, which included assigning daily tasks, guiding professional growth, compensation, and performance reviews

Senior Marketing Coordinator

- Managed project work flow, assigned tasks to associates, and updated managers, partners, and clients
- Traveled 90 days a year to 26 states to manage bulk distribution, establish new distribution points, and increase client awareness of in-house publications by developing new marketing strategies throughout the United States and Canada
- Coordinated the monthly travel of over 50 employees from the corporate and five international offices, determining the priorities of each trip, including mileage, number of locations, and flight schedules
- Created and bid out project plans to negotiate contracts with external print, embroidery, and apparel vendors
- Supervised 15 interns and their responsibilities, including travel assignments and onsite projects

Alexis Hain

Alexis Hain