Alex Ikonn

Alex Ikonn is a serial entrepreneur and investor based in London, England. He has been a Partner at Creative Restaurant Holdings since September 2020.1

Professional Background

Alex is best known as the Co-Founder of Intelligent Change, a company he started in January 2013 and continues to lead. Intelligent Change is known for creating popular products like The 5 Minute Journal, which has sold over a million units worldwide.2

Other Ventures

• Co-founder of Luxy Hair: Alex co-founded this successful e-commerce hair extensions company in April 2010 and ran it for over 8 years before selling it in December 2018.
• Investor: He has invested in companies like WeCommerce and CURLSMITH.
• Partner in Creative Restaurant Holdings: This role includes involvement with acclaimed restaurants like Endo at Rotunda and SUMI.4

Education and Early Career

Alex holds a Bachelor of Commerce in Marketing from York University, which he completed between 2005 and 2010. His early career included roles as an Account Manager at CIBC and as a Digital Marketing Consultant.

Personal

Alex is married to Mimi Ikonn, who is also his business partner in several ventures.2 Together, they host The Ikonns podcast, where they share insights on entrepreneurship and personal development.3 Alex is bilingual, with native proficiency in both English and Russian.