Alexia Silver

Alexia Silver is the Director of Brand Engagement for L'Oréal Paris, based in Rutherford, New Jersey.1 She has an extensive career history within L'Oréal, having held various positions across different brands within the company.

Career Progression at L'Oréal

Alexia's career at L'Oréal has shown steady growth and progression:

• Current Role: Director, Brand Engagement at L'Oréal Paris
• Previous Positions:
  • Senior Manager at Kiehl's Since 1851 (Dec 2022 - Present)
  • Senior Manager at IT Cosmetics (Jul 2022 - Dec 2022)
  • Manager at IT Cosmetics (Feb 2021 - Jul 2022)
  • Assistant Manager at IT Cosmetics (Aug 2019 - Jan 2021)
  • Coordinator at IT Cosmetics (Jan 2018 - Jul 2019)
  • Public Relations Associate at IT Cosmetics (Oct 2016 - Dec 2017)
  • Customer Service Representative at IT Cosmetics (Feb 2016 - Sep 2016)1

Expertise and Responsibilities

Alexia is described as an experienced Consumer Engagement Manager with a demonstrated history of working in the cosmetics industry.1 In her current role, her responsibilities include:

• Leading digital-first influencer and consumer engagement strategies
• Developing and managing brand advocacy programs
• Building and maintaining relationships with influencers, media, and makeup artists
• Executing influencer partnerships across multiple platforms
• Developing creative ideas aligned with brand objectives
• Tracking performance results and reporting ROI
• Managing multi-million dollar budgets
• Overseeing social selling and affiliate marketing programs1

Alexia Silver's career trajectory at L'Oréal showcases her expertise in brand engagement, influencer marketing, and consumer relations within the cosmetics industry.