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Alexia ENGELHARD
Responsable des Ventes Mama Shelter Nice ☀️ ✨Let’s sparkle Mama in Nice !
Professional Background
Alexia Engelhard is a seasoned professional in the event management and hospitality sectors, with a wealth of experience that makes her an invaluable asset on the Côte d'Azur. With a strong background in sales, marketing, and communication, she has honed her skills working with some of the most recognized names in the industry. Her impressive career includes crucial roles where she significantly influenced the sales strategies and marketing initiatives that drive success in highly competitive environments.
Her journey began with a focus on understanding the synergy between marketing and hospitality at brands like Marriott and Accor Hotels. As the Sales Manager for Multiproperty at Marriott Hotels, Alexia cultivated a strong foundation in engaging clients and shaping experiences that exceed expectations. Her expertise in revenue management was further solidified during her tenure as a Revenue Manager for Place de Lyon, where she adapted pricing and promotional strategies for various hotel brands under the Accor umbrella.
In her role as Deputy Director of Sales and Marketing at the Hotel Marriott Riviera La Porte de Monaco, Alexia was instrumental in developing marketing strategies that showcased the hotel's unique offerings, along with implementing innovative sales initiatives that contributed to increased occupancy rates and enhanced guest satisfaction. Her role as Responsable commerciale séminaires et banquets at Novotel Monte Carlo allowed her to specialize in organizing memorable events, a key focus in the Côte d'Azur's vibrant hospitality sector, which draws millions of attendees to its numerous conferences and gatherings.
Education and Achievements
Alexia Engelhard's academic credentials complement her extensive professional experience. She holds a Master's degree in Marketing, Communication, and Commerce from ESC Toulouse, where she developed a rich understanding of market dynamics and consumer behavior. Further deepening her knowledge, she pursued a DEA in Communication Law and Intellectual Property Law at Université Paul Sabatier Toulouse III, arming her with a robust legal framework essential for navigating the complexities of the hospitality industry.
Her educational pursuits have equipped her with a comprehensive skill set that blends theoretical knowledge and practical expertise, enabling her to thrive in challenging roles throughout her career.
Notable Contributions
In addition to her several managerial roles, Alexia has also served as a Sustainability Officer at Meeting Nikaïa, where she spearheaded initiatives promoting sustainable practices within the events industry. Her commitment to sustainability reflects her belief in making responsible choices that enhance both guest experiences and environmental stewardship.
With a passion for bringing people together and creating lasting memories through events, Alexia has been a driving force in shaping the event landscape in France, particularly on the glamorous Côte d'Azur. The region, known for its natural beauty and luxury venues, attracts a multitude of corporate events and business meetings every year. Alexia's insights and strategic approach help companies navigate the nuances of organizing successful events in this beautiful locale.
Current Trends in Events & Meetings
In France alone, there are over 380,000 corporate events organized annually, with 52 million attendees participating in business meetings and events each year. Notably, data shows that 51% of businesses host more than three events a year, underscoring the importance of skilled professionals like Alexia in ensuring these gatherings are both productive and memorable. As businesses increasingly recognize the value of face-to-face interactions, the demand for tailored event services continues to grow, positioning Alexia as a key player in the industry.
Today, with her extensive experience paired with her firm understanding of market needs, Alexia Engelhard is dedicated to facilitating the finest events on the Côte d'Azur, where clients can curate unique experiences that reflect their brands and resonate with their audiences.