Alexey Obraztsov is a seasoned executive and entrepreneur with a background in management, product strategy, and business development. He is the CEO of LoyaltyLab, a technology startup focused on enhancing customer engagement and loyalty. Alex has several years of experience in the fields of marketing and PR, having studied both at the Higher School of Economics. He has also pursued a Master of Science degree in Data-Driven Communication from the same institution, and continued his education at Moscow Institute of Physics and Technology with Continuing Professional Development in Technological Entrepreneurship.

Thanks to his experience in LoyaltyLab, Mr. Obraztsov has become a highly sought-after guest speaker and expert in the field of customer engagement and loyalty. He delivers lectures and presentations at top academic institutions such as NRU HSE and MIPT and has been a keynote speaker at numerous national and international events, including exhibitions and conferences. Throughout his career, Alex has held various positions, including his roles as a Client Account Manager at Mosaic and a Junior Marketing Analyst at Sberbank.

Undoubtedly, Alexey Obraztsov's unique background and experience have contributed significantly to his success in the business world. He has been recognized as an outstanding member of the prestigious Business Club (YPO Impact) and HSE Business Club, and has established himself as a respected and accomplished leader in the industry.