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    Alexey Cherednikov

    Senior Category MS&P Manager at Procter & Gamble

    Alexey Cherednikov is a seasoned professional with over 15 years of experience in sales, trade marketing, commercial operations, and market strategy&planning, specializing in the FMCG sector, E-commerce, P&L management, and SD analytics. He has a background working for top FMCG, consumer electronics, and automotive companies. One of his notable achievements includes transforming Gillette's in-store presence in Russia covering over 50% of CIS countries through innovative brand equipment strategies, managing the project from conceptualization to full implementation.