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Alexandre Veillon
Copywriter - Creative team with @CharlèneDenis
Professional Background
Alexandre Veillon is a seasoned expert in communication and content creation, with a wealth of experience in the advertising and marketing sectors. With a career that spans multiple prestigious organizations, he has honed his skills as a 'concepteur rédacteur'—a role that perfectly marries creativity with strategy. Currently, Alexandre lends his talents to We Are Social, a global agency renowned for its innovative approach to social media marketing and brand storytelling. Here, he utilizes his extensive knowledge and insights into media and communication to conceive captivating copy and effectively engage audiences across various platforms.
Before joining We Are Social, Alexandre had impactful tenures at TBWA\Paris and Dagobert, where he developed campaigns that captured the essence of clients' brands while engaging their target audiences. His ability to weave narratives that resonate has not only helped brands tell their stories but also made memorable impressions in the competitive landscape of marketing.
Before establishing himself in the advertising world, Alexandre served as a Project Manager at Thinkers & Doers and gained valuable experience as an Assistant Consultant in content at Agence Babel. His strategic mindset and meticulous planning have proven essential in delivering projects on time and exceeding client expectations. This blend of management and creative writing showcases his versatility and deep understanding of both sides of the communication spectrum.
Education and Achievements
Alexandre Veillon's academic journey reflects his passion for communication and the intricate ways in which media influences society. He began his educational pursuits at the esteemed Institution des Chartreux, where he completed his Baccalauréat. Building on this solid foundation, he furthered his studies at EM Lyon, where he earned a Bachelor’s degree in Management and Commerce, allowing him to combine business acumen with creative strategy.
His academic credentials continued to grow as he pursued a Master's degree specializing in Image and Media at EFAP - École des nouveaux métiers de la communication. Here, Alexandre delved deep into the significance of visual storytelling and how modern media shapes public perception. His experience at the Faculty of Human and Social Sciences at Sorbonne University (Université Paris Descartes) is particularly noteworthy, where he completed both Master 1 and Master 2 in Expertise en Sémiologie and Communication. This advanced education has enriched his understanding of semiotics and communication theories, equipping him with unique insights that are invaluable in his writing and conceptual work.
Notable Achievements
Throughout his career, Alexandre Veillon has garnered recognition for his contributions to various high-profile projects and campaigns. His role as ‘concepteur rédacteur’ has not only enabled him to influence brand narratives but has also allowed him to help brands navigate increasingly complex consumer landscapes. His approach combines innovative thinking and a profound understanding of audience behavior, leading to successful and impactful marketing strategies.
Beyond the immediate impact of his work in advertising, Alexandre’s thoughtful application of content strategies has helped pave the way for new methodologies in social media engagement, particularly in the context of how brands can communicate authentically and effectively with their audiences. His dedication to continually pushing the boundaries of creativity in communication ensures that he stays at the forefront of a rapidly evolving industry.
tags:[
content creation
advertising
marketing
social media
communication
creative writing
semiotics
project management
EFAP
EM Lyon
Sorbonne University