Alexandre Helson

Alexandre Helson is the Co-Chief Executive Officer (Co-CEO) of Maison Dandoy, a family-owned Belgian company renowned for its crispy, mouthwatering biscuits.23 As Co-CEO, he shares the leadership responsibilities with Antoine Helson, focusing on maintaining the company's rich heritage while driving its growth and development.4

Professional Background

Alexandre's journey at Maison Dandoy began before his current role as Co-CEO. He previously served as the Director of Sales, Marketing, and Business Development for the company.5 This experience likely provided him with a comprehensive understanding of the brand's operations and market positioning.

Education and Early Career

Alexandre Helson attended Solvay Brussels School of Economics and Management, where he was actively involved in various extracurricular activities:

• Head of the events' organization team
• Co-creator of Solvay Finance Club
• Responsible for sponsor research
• Member of the rugby team1

These experiences likely contributed to developing his leadership and organizational skills, which are valuable in his current executive role.

Skills and Expertise

Throughout his career, Alexandre has demonstrated proficiency in several key areas:

• Data analysis
• Management
• Leadership
• Efficiency in task execution

These skills, combined with his deep understanding of Maison Dandoy's operations, position him well to lead the company alongside his co-CEO.

Personal Connections

Alexandre Helson has established professional relationships within the Belgian business community. For instance, he has known Derek Van Heurck, the menswear stylist at Bellerose, for years, which has led to collaborations between Maison Dandoy and Bellerose.5

As Co-CEO of Maison Dandoy, Alexandre Helson plays a crucial role in preserving the company's family heritage while steering it towards future growth and success in the competitive confectionery market.