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Alexandre Eich
Chief Marketing Officer at Bonativo, we are hiring
Alexandre Eich is currently serving as the Chief Marketing Officer (CMO) at Bonativo, an online grocery platform that connects consumers with local farmers and artisans. In this role, he leads the company's marketing and communications efforts, overseeing various aspects such as market research, product development, brand management, and customer engagement.
Professional Background
Alexandre brings a wealth of experience to his position at Bonativo:
- He has a strong background in consumer goods and e-commerce.
- Prior to joining Bonativo, he held senior roles at prominent companies including Zalando and Procter & Gamble.
- From 2012 to 2015, he served as the Chief Marketing Officer at MONOQI.1
- In 2010-2011, he worked as the Country Manager for France at Mister Spex.1
Expertise and Approach
As CMO, Alexandre is known for:
- Focusing on customer experience and data-driven decision-making.
- Driving Bonativo's growth and expansion strategy.
- His leadership has been instrumental in creating a unique online grocery platform.
Education and Languages
Alexandre holds a Master of Science in Management from HEC Paris. He is multilingual, being fluent in French, German, and English.
International Experience
Throughout his career, Alexandre has lived and worked in several countries, including France, Germany, and the United States. This international experience likely contributes to his global perspective in his current role at Bonativo.
