Alexandra Willis

Director of Digital Media and Audience Development at the Premier League, Former Communications & Marketing Director at Wimbledon; Trustee at Greenhouse Sports, Advisory Board at Whisper Group

Alexandra Willis is a prominent figure in the sports media landscape, currently serving as the Director of Digital Media and Audience Development at The Premier League. Her career spans over a decade, with significant contributions to digital strategy, content creation, and audience engagement.

Professional Background

Current Role: At The Premier League, Willis leads initiatives to enhance digital media strategies and audience development, focusing on engaging fans through innovative content across various platforms. This role builds on her extensive experience in digital marketing and communications.
Previous Experience: Before joining The Premier League, she held several key positions at Wimbledon, where she was instrumental in transforming the All England Club's digital presence. Her roles included:
- Head of Communications, Content & Digital (March 2016 - August 2021): Here, she developed a multi-platform content strategy that significantly elevated the brand's reputation.
- Head of Digital and Content (January 2015 - February 2016): She oversaw all digital content for Wimbledon, managing award-winning strategies that enhanced audience engagement.
- Content and Communications Manager (January 2012 - December 2014): In this capacity, she produced content across various media channels, contributing to Wimbledon’s recognition as a leading sports brand.

Education

University of Oxford: MA (Hons) in Modern History (2004 - 2007)
Harvard Business School: Completed the Program for Leadership Development (2015 - 2016)
CIM | The Chartered Institute of Marketing: Member since 2022
Chartered Institute of Public Relations: Member since 2021

Skills and Achievements

Willis is recognized for her strategic leadership in digital media and marketing. Her work has garnered multiple awards, reflecting her ability to innovate within the sports industry. She is also noted for her contributions to various industry initiatives and her active participation in professional networks.

Alexandra Willis continues to influence the sports media sector through her commitment to enhancing fan experiences and driving digital transformation at The Premier League.