Alexandra Watkins

Alexandra Watkins is a renowned author of the branding bestseller, Hello, My Name is Awesome, and the founder of Eat My Words, a creative naming firm famous for crafting unforgettable brand names like Burger King's Mac 'n Cheetos.

With extensive experience in the industry, Alexandra has worked with major clients such as Coca-Cola, Disney, Google, Frito-Lay, MIT, and more, creating names that resonate and connect emotionally with audiences.

Apart from her successful career at Eat My Words, Alexandra Watkins has shared her expertise as a guest lecturer at prestigious MBA programs including Stanford GSB, Haas Business School, Tuck @ Dartmouth, and others.

Her creative naming firm's portfolio includes a diverse range of impactful names like MAC 'N CHEETOS, SEED MONEY, ALERT, AVIATOR, and many more, all designed to make instant brand affinity and drive ROI.

In addition to her work in branding, Alexandra has a rich professional background, having held positions such as Senior Copywriter at Ogilvy & Mather Direct, Greeting Card Writer at Paper Moon Graphics, and Freelance Copywriter at various firms.

With a passion for innovative branding and creative storytelling, Alexandra Watkins continues to make a mark in the industry with her unique approach to naming and brand development.