Nyenrode Business University

Stellenbosch University

Northwestern University - Kellogg School of Management

Ausbildung bei AAW Rastatt & Praktikum bei der Finanzen und Controlling der Stadtklinik Mittelbaden

The Academy of Diplomatic Studies by Ministry of Foreign Affairs of Romania

National Academy of Information - The Faculty of Information -Romanian Intelligence Service

Academia de Studii Economice din București

Nicolae Kretzulescu Economic High School

KAM Adama/ Business Development / Product & Sales Manager | Ex -Yara, Bayer, Monsanto |Agrochemicals 🧪|AgriBusiness🌽| Commodities 📊| FMCG 📦| Retail 🛒

Manage the commercial relationships with various stakeholders to realize the commercial objectives of Adama Northern Europe (pre-sales, sales & after sales). Accountabilities and key responsibilities:
- Set up the market approach plan together with the Area Manager and the Technical Support Manager
- Realize the commercial objectives related to the key accounts (P&L and qualitative);
- Manage the ongoing commercial relationship with key accounts; 
- Effectively influence stakeholders to contribute to the commercial objectives;
- Provide input from the market for the market approach plans and the derived marketing activities.

ADAMA Northern Europe B.V.

Key Account Manager

•	Delivered Sales, Product & Project Management solutions across the BeNeLux and Eastern Europe regions;
•	Lead successful acquisitions, defined go-to-market strategies, implemented cost reduction initiatives, optimized sourcing and procurement processes, and implemented value-based pricing models;
•	Implemented business improvement methodologies and fostered strong relationships with international stakeholders;
•	Helped 2 Dutch companies enter new markets, establish subsidiaries, refine customer value propositions, and navigate complex business landscapes abroad (in Romania);
•	Improved the export, sales, and operations activities, delivering tangible results and sustainable growth

Family Office

Sales Business Development Manager

Main responsibilities:
- project manager for the market introduction and commercialization of Yara Rega fertilizers for open field in Benelux: https://www.yara.com/crop-nutrition/products-and-solutions/global-fertilizer-brands/yararega/;
- sales and commercial responsible for Yara Vita range of products in the Benelux market: https://www.yara.com/crop-nutrition/products-and-solutions/global-fertilizer-brands/yaravita/
- project lead and market introduction responsible for Yara Tera Easy Feed Container for Benelux: https://www.yara.nl/gewasvoeding/meststoffen/yaratera/yaratera-easyfeed/

•Establish good relationship to key customers/ dealers & growers to identify customer needs through research and market data;
•Product Development by identifying potential products together with our glasshouse and open field competence team;
•Contact point for Central Product Management and other markets to develop new business opportunities for the local Benelux market;
•Develop market analysis of the horticulture & open field grown cultures market in the Benelux market with focus on fertigation
•Create long- and short-term product sales forecasts and analysis;
•Define and implement product positioning in the respective segments together with Marketing;
•Determine product pricing based on market research, production costs and anticipated demand together with the sales team;
•Benchmarking of Yara's solutions in the Benelux market

Yara International

Product Manager Fertigation

In charge with the professional herbicide portfolio for agriculture. 
Country representative for The Netherlands for the Roundup business, continuing my role at Monsanto Holland BV after it's acquisition by Bayer Crop Science.

Bayer Crop Science

Crop Protection Sales Manager The Netherlands

Achieve Monsanto Crop Protection (www.roundup.nl) sales targets within the Dutch market through:
- Developing robust Business Plan for each customer in the area;
- Consolidate and communicate monthly sales forecast;
- Act as Monsanto ambassador in The Netherlands;
- Track and monitor implementation of marketing programs to create demand, ensure market competitiveness and secure volumes ;
-Consolidate market information and market intelligence to ensure market competitiveness and sustain market leadership;
- worked with all big distributors on the Dutch market from which the top 3 were: Agrifirm, CZA, W.P.A Robertus. Responsible for the commercial relationship and reaching together the volume & rentability targets.

Monsanto Company

Flamingo Flowers BV is an integrated Dutch sales & marketing organisation under Flamingo Holdings (former Finlays). I was responsible to set-up and grow the external sales channel for own grown Kenyan production (several flower crops) and the Dutch NPD lines (mixed trendy bouquets).

Flamingo Horticulture

Sales Manager

ACMCS was a young and ambitious trade company in the flowers and plants industry in The Netherlands. My mission was to develop sustainable export activities of flowers and plants for the international retail chains, from the Dutch flower auctions and producers. I managed the daily activities and operations, on all the supply chain levels and aspects of the business, being the main contact person for the retail category & procurement managers, Dutch growers and transport companies/logistics providers.

AC Multi Channel Solutions BV

Manager Operations (shareholder)

Export and trade activities of horticulture products for international retail chains, new business development and customers’ acquisitions. I was in charge of organizing the entire supply chain cycle: from the trade floor of the Dutch auctions and producers to quality control, packing systems, warehouse management, logistics and packaging suppliers; from offering to follow up orders, purchasing, organizing shipments (on time & on cost deliveries), in store merchandising, marketing and after sales support.

Ciccolella Holding International

Procurement and Sales Manager

Export company in the plants industry located at the flower auction in Aalsmeer, The Netherlands.
Responsibilities: leading the sales team for the Romanian market, customers acquisitions, contracts management, supporting the procurement activities of the international retail chains. The position entails liaising with growers and transport companies in order to offer the optimal products combination to suit the customers needs.

IBH Export BV

Export Sales Manager

Company activity field: movie distribution, entertainment, consumer electronics
Responsibilities: sales policy for the major retail chains in Romania, define sales quotas in order to achieve agreed sales targets within the business plan, market strategies development, year around contracts negotiation, forecasting, reporting and business analyses.

Prooptiki (Audio Visual) Romania- movie distributor for Sony, Disney, Fox, MGM studious

German language courses in Stuttgart and by AAW Rastatt (www.aaw.de) and internship by the Financial Department of Klinikum Mittelbaden in Baden Baden (www.klinikum-mittelbaden.de).

AAW Rastatt und Klinikum Mittelbaden

Deutsch Berufsbezogenes Sprach-und Qualifizierungstraining & Praktikum bei Finanz und Controlling

Public tenders management for complex projects in the area of security products and technologies.
www.uti.eu.com

UTI GROUP Romania (an AIG company)

Key Account Manager Security Products and Technologies

Held various functions in the financial department and counter-terrorism operative divisions, developing and joining specific operative activities for the national security.

Serviciul Roman de Informatii

Intelligence Officer

Gifts concept shop selling a various range of products, from silver jewellery and watches to ceramics. I took responsibility for all around operations, buying, planning, sales and marketing activities that drove business results and profitability: business development, from the idea generation to contracts management, suppliers management, merchandise inventory, cash flow management; assortment management; inventory planning: set inventory goals, and develop financial and operational plans to achieve those goals; forecasting and ordering; business intelligence and analytics; product management, etc.

Romvalex Impex SRL

Owner & Founder

Sales activities for COTY COSMETICS products on the Romanian market.
www.coty.ro

Alexandra van der Haak - Ciumeti, MBA