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Alexandra Shapiro
Vice President, Earned Media at Edelman
Alexandra Shapiro is an experienced earned media specialist with a decade of combined agency and in-house expertise in creative storytelling for human and brand narratives.
Currently serving as a senior media relations lead, Alexandra focuses on accounts centered around corporate, executive, and C-level communications for companies in the healthcare and medicine sector, including consumer health, hospital/provider, pharma, and biotech industries.
Her versatile experience extends to driving earned media programs in various sectors such as retail, entertainment, media, nonprofits, beauty, and food/beverage.
Alexandra's educational background includes a BA in American Studies with a concentration in Media Studies from Barnard College, a Bachelor's degree in American Studies from Columbia University, and a High School Diploma from Rye Country Day School.
Throughout her career, Alexandra has held key positions at renowned organizations such as Vice President, Earned Media at Edelman, Senior Media Supervisor at Edelman, Senior Account Executive at DEVRIES GLOBAL, and various roles at prominent media companies like Meredith Corporation, American Media, Viacom, NBCUniversal, Inc., Her Campus Media, The Barnard Bulletin magazine, and Likeable Media.
Her diverse roles have provided her with a strong foundation in media relations, public relations, marketing, and communications, making her a well-rounded professional with a deep understanding of storytelling across different industries and platforms.