Alexandra Nuth

Professional Background

Alexandra Nuth is a visionary leader and the Co-Founder and Chief Operating Officer of Control, an innovative financial management tool designed specifically for freelancers and flexible workers. With a passion for empowering self-employed individuals to manage their finances efficiently, Alexandra has placed her expertise at the forefront of Control's mission to liberate freelancers from financial stress, allowing them to focus on what they do best. Under her guidance, Control has grown to become an invaluable resource for those navigating the complexities of self-employment finances.

Before co-founding Control, Alexandra dove deeply into her career, building a solid foundation in various influential roles. With an impressive tenure at ATB Financial, she served in multiple strategic positions—including Managing Director at Brightside, Director of the Strategic Coordination Office, and Senior Manager of Innovation. Her leadership and strategic foresight at ATB Financial helped drive significant growth and innovation within the organization, establishing her as a key player in the financial services landscape. Alexandra's tenure at ATB Financial solidified her expertise in financial management and innovation, further enhancing her credentials in the industry.

Moreover, Alexandra's journey into entrepreneurship began with her role as Co-Founder at Now or Never Ventures, where she applied her strategic insights and business acumen to help launch and support start-up ventures. Her entrepreneurial spirit combined with her corporate experience equips her with a unique perspective on business management that she brings to her current role at Control.

Education and Achievements

Alexandra’s educational background reflects her commitment to excellence in business management. She earned her Master of Business Administration (M.B.A.) from Queen's University, a highly respected institution known for developing future leaders. This advanced education provided her with the analytical tools and strategic thinking skills required to navigate complex business challenges. Additionally, Alexandra completed her Bachelor of Commerce at The University of Calgary, establishing a strong foundational understanding of commercial principles and practices.

Throughout her career, Alexandra has been recognized for her innovative approach to financial technology and strategic business operations. Her expertise has enabled her to develop solutions that resonate with freelancers and self-employed workers, promoting better financial practices and increasing accessibility to financial resources. Her achievements include successfully launching multiple initiatives designed to simplify financial management for individuals in the gig economy, affirming her as a thought leader in the field.

Achievements

• Co-Founder of Control: Spearheading the development of a financial management tool tailored for freelancers, contributing to the financial empowerment of self-employed individuals.
• Leadership Roles at ATB Financial: Successfully led teams in various capacities, driving strategic innovations that improved service delivery and operational efficiency.
• Entrepreneurial Impact: Co-Founded Now or Never Ventures, showcasing her passion for fostering entrepreneurship and supporting start-ups in their early stages.
• Consulting Expertise: Provided strategic insights as a Business Strategy Consultant at Accenture Strategy, advising on key projects and initiatives for a diverse range of clients.
• Thought Leadership: Recognized for her contributions to the field of financial management through innovative practices and the introduction of cutting-edge solutions for freelancers.

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Alexandra Nuth - Co-Founder, COO of Control and Financial Management Innovator