Alexandra Northington is a creative storyteller and content strategist with a strong background in marketing, branding, and event production. She is known for her ability to effectively transform complex ideas into compelling and effective marketing messages that build brand affinity and drive revenue growth. Alexandra has a strong design sensibility and deep expertise in brand messaging, content creation, website design, demand generation, and event production.

Alexandra studied Spanish literature and culture at Universidad Complutense de Madrid and Spanish at the University of California in Los Angeles. Her professional experience includes senior leadership roles at organizations such as United Way of Metropolitan Dallas, Braavo Capital, Enigma, Chartbeat, RxWiki, and Patient Conversation Media, among others.

As a Senior Director of Marketing, Alexandra oversees marketing strategy and execution at United Way of Metropolitan Dallas, where she has significantly contributed to building brand awareness and increasing revenue. Alexandra's analytical and execution-focused leadership style coupled with her strong design and creative skills have made her an invaluable collaborator in various organizations.