Alexandra Mas

Alexandra Mas is a prominent figure in the music industry, currently serving as the Marketing and Promotions professional at TIDAL, a leading artist-first music streaming platform. Based in New York, she has been instrumental in shaping marketing strategies that connect artists with their audiences.

Professional Background

• Current Role: Alexandra is responsible for marketing initiatives at TIDAL, focusing on promoting both emerging and established artists. Her work includes overseeing TIDAL RISING, a program that provides resources and support to up-and-coming musicians. This initiative aims to empower artists by offering funding, educational tools, and promotional opportunities without strings attached.12

• Previous Experience: Prior to her current position, Alexandra held various roles at TIDAL, including Marketing Coordinator and Marketing Director. She has contributed to significant marketing campaigns for exclusive content and events, enhancing TIDAL's reputation as a key player in the streaming industry.1

Achievements

• TIDAL RISING: Under her leadership, this program has successfully onboarded over 100 artists in 2023 alone, including notable names like Baby Storme and Eartheater. The program is designed to help artists thrive as entrepreneurs in the music industry.12

• Campaign Development: Alexandra has played a pivotal role in executing marketing campaigns for major album releases and live events, further solidifying TIDAL's partnership with labels and management teams.1

Alexandra Mas's work exemplifies a commitment to fostering artistic talent while navigating the complexities of the modern music landscape.