Alexandra Korda

Alexandra Korda is a Chief Marketing Officer (CMO) with extensive UK and international experience across various sectors.

She has a proven track record in developing and executing customer-centric product and marketing strategies to boost brand value, customer satisfaction, and drive company growth.

Alexandra is known for her strategic thinking, commercial skills, motivation, and empathy in influencing diverse stakeholders and achieving tangible outcomes.

Her leadership roles have primarily focused on digital transformation, change management, and fostering growth within organizational settings.

With a robust background, Alexandra specializes in areas such as customer engagement, marketing strategy, brand management, campaign development, customer insights, and product development.

Her expertise extends to customer segmentation, loyalty programs, partnerships, customer experience design, data analytics, public relations, social media, and various marketing channels like performance marketing, direct marketing, and retail marketing.

In addition, she is skilled in agency management, business development, interim management, and leading change initiatives.

Alexandra's educational attainments include an E-MBA from the London Business School, a DEA/MA from the College of Europe, and a B.Sc. Econ. from the London School of Economics.

She has held significant positions in reputable organizations such as Group Vice President at cxLoyalty, Vice President Marketing at cxLoyalty, and leadership roles at Carphone Warehouse, Best Buy UK, Orange, EuropeLoan Bank SA/NV, Ericsson Hellas, and Mercedes-Benz Hellas.

Throughout her career, Alexandra Korda has displayed expertise in various marketing domains like B2B and B2C marketing, customer loyalty, campaign management, market segmentation, and business transformation.