Alexandra Jaritz

Alexandra Jaritz is a prominent figure in the hospitality industry, currently serving as the Senior Vice President of Brand Management for Asia Pacific at Hilton. With over two decades of experience, she has established herself as a brand strategist and visionary leader. Her primary responsibilities include evolving Hilton’s diverse portfolio of brands, which encompasses luxury, lifestyle, full-service, focused, and all-suites offerings, to enhance value for both owners and guests in the Asia Pacific region.1

Career Highlights::

• Brand Evolution: Jaritz has been instrumental in developing and operationalizing brand strategies that strengthen Hilton's market presence. She notably led the launch of the Home2 by Hilton brand in China, marking Hilton's first major extended-stay offering outside North America.1
• Previous Roles: Before her current position, she served as the Senior Vice President of Focused Service/All Suites Brand Management at Hilton, where she successfully repositioned the Hilton Garden Inn brand in China and facilitated an exclusive licensing agreement for the Hampton by Hilton brand with the Plateno Group.1
• Tru by Hilton: Jaritz previously held the role of global brand head for Tru by Hilton, recognized as one of the most successful brand launches in the hotel industry. Her efforts contributed to Tru achieving the fastest-growing development pipeline ever recorded.1
• Background: Prior to joining Hilton, she worked at Choice Hotels International as Senior Vice President of Brand Strategy and Marketing. Her early career included roles at Ernst & Young and Lehman Brothers, providing her with a strong financial acumen.1

Education and Personal Life:: Jaritz holds a Bachelor of Science degree in Hotel Administration from Cornell University and an MBA from Duke University's Fuqua School of Business. She also completed an Executive Education course in Strategic Marketing Management at Harvard University. Originally from Germany, she now resides in Singapore with her family.1

Her extensive experience and strategic vision have made her a key player in Hilton's growth and brand management initiatives across Asia Pacific.