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Alexandra Jansons
Sales, Marketing and International Business Development
Professional Background
Alexandra Jansons is a dynamic leader in the beauty industry, renowned for her innovative approach to marketing and brand management. With extensive experience at prominent companies, including L’Oréal, Tweezerman International, and ZWILLING GROUP, Alexandra has built a powerful career characterized by significant contributions to brand growth and market expansion. As the founder of Olixa Beauty, she has established her own brand, harnessing her abundant expertise in product management and marketing to create a company that resonates with beauty enthusiasts globally.
Her career journey began at L’Oréal, where she honed her skills as a Management Trainee and advanced through various roles, including Assistant Product Manager for Biotherm, Product Manager for Lancôme's National Promotions, and eventually overseeing Retail eCommerce initiatives for Lancôme Make-Up. Her time at L'Oréal instilled in her a deep understanding of brand positioning, product lifecycle management, and the importance of effective communication in marketing strategies.
After her successful tenure at L’Oréal, Alexandra took on the role of Business Development Manager for Europe, the Middle East, and Africa (EMEA) at ZWILLING GROUP. Her ability to expand market reach and foster valuable partnerships in this role demonstrated her strategic acumen and knack for driving sales. Shortly after, she transitioned into the position of Director of Sales - UK Beauty, where she took the helm to lead the UK market growth for both Tweezerman and Zwilling's beauty product lines.
As Key Account Director - UK at Tweezerman International LLC, Alexandra showcased her leadership capabilities by managing critical retail partnerships and orchestrating sales strategies that significantly enhanced brand visibility and consumer engagement. Her adeptness at building relationships and negotiating deals established her as a trusted expert in the beauty landscape.
In addition to her directorial roles, she also contributed her knowledge as a Social Media Marketing Consultant and Communications Analyst at Marks and Spencer, where she further delved into the digital marketing realm, understanding the evolving trends in consumer behavior and engagement tactics.
Education and Achievements
Alexandra Jansons holds a Bachelor of Commerce (B.Com.), with a focus on Marketing, graduated with Distinction from the prestigious University of Sydney. Her educational background provided her with a strong foundation in marketing principles, consumer behavior, and strategic business management, skills that she has successfully applied throughout her professional journey.
Her commitment to academic excellence is reflected in her Distinction score, which indicates not only her proficiency in the subject matter but also her dedication and passion for marketing and commerce. This strong academic background has undoubtedly contributed to her professional successes and her holistic approach to brand building and business development.
As the founder of Olixa Beauty, Alexandra brings to the table a wealth of experience that combines both creative and analytical thinking, vital for navigating the complexities of today’s beauty market. The brand reflects her vision of a beauty product line that combines high-quality ingredients with innovative design, aiming to meet the evolving expectancies of modern consumers.
Achievements
Throughout her career, Alexandra has amassed a noteworthy list of achievements that underscore her capabilities in driving brand success and sales performance. Her contributions at L'Oréal were foundational in launching several successful product lines and marketing campaigns that resonated with diverse target audiences. She has worked on projects that emphasized sustainability and consumer education, aligning beauty with responsible practices.
Her leadership at Tweezerman International and ZWILLING GROUP shifted the trajectory of sales in the UK, resulting in remarkable growth and increased market share in a competitive landscape. Alexandra's expertise in cultivating partnerships and promoting brand visibility is evident in her ongoing relationships with key retailers, further enhancing the brands she represents.
As an entrepreneur, Alexandra's accomplishments with Olixa Beauty are paving the way for future innovations in the beauty sector. With a firm belief in the power of beauty to transform confidence and self-expression, she is committed to providing products that not only meet but exceed customer expectations. Alexandra continues to push boundaries, driving the industry forward with her fresh vision and commitment to excellence.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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