Alexandra Goidel

Alexandra Goidel is a Director of Commerce at Publicis Media, based in the New York City Metropolitan Area.1 She has extensive experience in advertising, with a focus on integrated media planning, strategy, and shopper and e-commerce marketing.1

Career Progression

• Director, Commerce Investment Lead at Publicis Media (January 2023 - Present)1
• Media Director, Commerce at Publicis Media (February 2022 - January 2023)1
• Manager, Commerce at Publicis Media (December 2020 - February 2022)1

Previous Experience

• Associate, Communications Planning at Carat (March 2019 - November 2020)1
• Associate, Shopper Marketing at UM Worldwide (February 2018 - March 2019)1
• Various internships including roles at Wilhelmina, Organic, and Goidel Law Group PLLC1

Education

Alexandra holds a Bachelor of Science in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.1 She minored in Marketing and Spanish Language.1

Skills and Certifications

• Proficient in various media tools including Prisma, MediaTools, Comscore, and others1
• Holds certifications in Amazon Advertising Sponsored Ads and Google Ads Search1

Alexandra is known for her team player attitude and ability to create initiatives that provide valuable insights and exceed client KPIs and media objectives.1