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Alexandra Goidel
Manager, Commerce at Publicis Media
Alexandra Goidel is an accomplished advertising professional with a strong background in integrated media planning, strategy, and shopper and e-commerce marketing. She possesses a rich understanding of various media platforms, competitive landscapes, and consumer behavior, garnered from serving clients across diverse industries including CPG/FMCG, pharmaceuticals, alcoholic beverages, and telecommunications. Her collaborative approach as a team player drives the creation of innovative initiatives aimed at delivering profound insights and surpassing client KPIs and media objectives. Alexandra's skills encompass a wide array of tools such as Prisma, MediaTools, Comscore, Xpert, Ampower, CCS Planner, Telmar, Merkle M1, Simmons, and MRI+.