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Alexandra Bernabei
Freelance Set Designer
Professional Background
Alexandra Bernabei is a distinguished creative professional with a remarkable background in exhibition and set design, textile and surface design, and visual merchandising. With a diverse career spanning multiple high-profile organizations, her journey reflects a dedication to artistic excellence and innovation in design. Serving as a freelance set designer and prop stylist, Alexandra has honed her skills in creating captivating visuals and memorable environments that resonate with audiences.
Her career began as an intern at Marc Jacobs, where she acquired invaluable experience in the fashion industry. Following her internship, Alexandra embarked on a series of roles that allowed her to refine her expertise, including positions as a visual merchandiser at CHANEL and a design consultant at Devi Kroell. Each opportunity has contributed significantly to her understanding of aesthetic principles and the art of presentation.
Alexandra's freelance work showcases her versatility and ability to adapt to various projects. Whether working on independent film sets, art galleries, or fashion displays, she applies her extensive knowledge in design and her keen eye for detail to ensure that every project exceeds expectations. Her collaborative spirit and understanding of client needs play a pivotal role in her success as a designer.
Education and Achievements
Alexandra's educational journey at the Fashion Institute of Technology (FIT) has laid a strong foundation for her professional career in design. She earned an Associate of Arts and Sciences (AAS) degree in Exhibition and Set Design, followed by a Bachelor's degree in Textile and Surface Design with a focus on Fabric Styling. Further enriching her artistic sensibilities, she completed a minor in Art History, Criticism, and Conservation, which enhances her understanding of the cultural context of design and its historical significance.
This blend of education not only equipped her with technical skills but also fostered a profound appreciation for artistry and creativity. Alexandra's passion for design is rooted in her academic background, allowing her to approach projects with both a conceptual and practical perspective.
Among her notable achievements are her contributions as a visual merchandiser for luxury brands such as CHANEL, where her work significantly elevated the brand’s in-store displays and promotional events. Her role involved crafting immersive experiences that align with the brand's identity, emphasizing her ability to marry artistic vision with commercial objectives.
Contributions to the Industry
Alexandra has proven to be a valuable asset among the teams she has collaborated with, helping to transform spaces into visually stunning environments. At Brooks Limited Interior Design, she excelled as a Personal and Interior Design Assistant, where she developed design concepts that harmonize aesthetics and functionality in residential spaces. Similarly, her experience at Nathan Andrew : The Department of Interiors fortified her skill set in creating sophisticated interiors that cater to the unique needs of clients.
In her role as a Wholesale Account Assistant at Stella McCartney, Alexandra contributed to strategies that promote sustainable fashion, reflecting her commitment to environmentally conscious practices in the industry. Through these multifaceted roles, she not only demonstrated her design expertise but also her adaptability to various settings and her passion for contributing to the fashion and interior design realms.
Personal Insights and Future Aspirations
Beyond her professional endeavors, Alexandra continuously seeks to expand her creative horizons. Her curiosity drives her to explore new design trends, materials, and techniques, ensuring she remains at the forefront of the industry. She values collaboration and is always eager to share her insights and learn from fellow creatives. Alexandra’s goal is to further establish herself as a leading figure in set and exhibition design while continuing to delve into the integration of art history and contemporary design practices.
As a passionate advocate for innovative design and sustainability, she hopes to inspire others through her work and contribute positively to the evolving landscape of fashion and interior design. As she progresses in her career, Alexandra aims to serve as a mentor for aspiring designers, helping them navigate the complexities of the industry and encouraging them to harness their creativity.
Achievements
- Successfully designed and executed visual merchandising strategies for luxury fashion brands, including CHANEL.
- Developed innovative exhibition designs that garnered attention and acclaim from industry professionals.
- Contributed to various high-profile design projects in both fashion and interior design, showcasing versatility and adaptability.
- Cultivated a strong network of industry connections that facilitate collaborative opportunities and creative exploration.
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